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| Implement a Quality Affiliate Program and Boost Your Membership Site Subscriptions |
By:
Kathy Dobson |
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You've decided to set up a membership site in hopes of gaining more profits while working smarter...not harder. For most owners of a membership site, their first source of income is the dues paid by new and returning members, creating residual income streams. However, there is another way to leverage your membership site with the use of a great affiliate program to bring in more new members which translates to more revenue for you.
In simple terms, an affiliate program is one that is a pay for performance program. It is designed to compensate and reward a person (your affiliate) for signing up members to your membership site. Typically, the owner of the membership site or "merchant" will pay the affiliate a commission on the sales that result from their driven traffic.
Affiliate marketing is one of the best ways to leverage your members/income because you are able to reach thousands of individuals through your affiliates list and their promotional efforts. The opportunities can be explosive when you multiply this effort by tens or hundreds of affiliates marketing to their list.
This is probably the most powerful tool you can use to help you promote your website. Essentially you use the efforts of others to make your product (your membership site) visible. The more visible it is, the better chance you have of getting people to your site and converting them to paying members.
The key to successful affiliate marketing is to pay them well. After all, they are doing the promotional work. Make it as easy as possible for them to promote your site by giving them a choice of tools to use such as banner ads, affiliate I.D.'s and landing pages. You can include blog posts and an email campaign already written up for them so all they have to do is sign in and grab what they need. You can even include audio and video for them to use.
Treat your affiliates with tender loving care...they are the life blood of your membership site. Establish a separate email address that belongs to your affiliates alone and educate them and keep them informed. Make them feel important because they are.
Tracking their results is a good idea...run contests and award the top producers. Treat them as partners and build healthy relationships with them just as you do your email list.
In a sense, an affiliate program is a business arrangement between you and your affiliates. How the affiliate is treated can often mean the difference between gaining more members or loosing a huge opportunity.
Make it easy for your affiliates to be successful. Make them feel special...give them the tools they need. They will reward you with sales. |
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A free spirited entrepreneur and business owner, Kathy Dobson is committed to helping individuals discover personal and financial freedom through membership sites and Internet marketing. If you would like to learn more about setting up a membership site, visit:
http://www.crazycashmembershipsites.com for a complete guide to membership sites.
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