Doing Your Own Website Audit - Four Easy Steps

We all want to improve our website ranking to send our message to the world. A website audit is the first step to know where your website is currently at, and determine a strategy on how to improve your rankings.

With these step-by-step tips you can get started immediately.

These are four easy steps to get your very own website audit started.

1. Keywords - Keywords are the beginning and the end of your SEO strategy. Once you have done your keyword research and decided on the best keyword, you will need to include it in your website. As a rule of thumb, you want to include it in about 2 percent of the website text, meaning you mention your keyword twice in every hundred words. Your keywords or key phrase should also be included in your websites title tag, description and meta tags.

2. Internal Links - A very powerful, but often disregarded strategy to increase search engine rankings is internal linking. You should include as many internal links as you can, while still keeping it natural. For example, a simple target could be to include 3 internal links on each page or each blog post. Make sure the internal links spread out to all of your pages and blog posts rather than just your homepage. You also need to pay attention to the anchor text, which is the text that people click on that links to another page. You should use the keyword phrase you have used to optimise each individual webpage and blog posts to link to that page. For example, you click on the word 'swiss watches' from one of your web pages and you land on another page that is optimised for the keyword 'swiss watches'.

3. Sitemap - Building on the importance of internal linking, you should include a sitemap on your website. Through a site map, whether in html or XML format, the search engine spiders find out what kind of content is on your website. This also creates internal links that will contribute to your SEO ranking.

4. Search engine friendly URLS - When someone starts their own website, they often pay a lot of attention to the domain name, and rightly so. Where feasible, your main keyword should be included in your domain name. However, the attention people pay to the URL often stops here. In many cases, subpages of the domain are simply named with IDs and other code, such as example.com/index.php?id=19 To increase your chances of higher search engine rankings, and make your own website audit complete, you should change these links to include your keywords and look like this example.com/keyword-phrase.html

If this sounds a little bit complicated to you, you can decide to use a well-established SEO software to do your own website audit for you. The audit will be done in minutes and give you a great step-by-step program to increase your search engine rankings.

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