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Marketing Analytics Marketing is the considered as the backbone of any business. Marketing analytics helps to understand the customers more and also devising extra strategies beneficial for the business. Marketing Automation Marketing automation is the utilization of the software to automate the marketing processes like customer segmentation, customer data integration, campaign management etc. All such manual processes are made easier and more efficient by the marketing automation. Lead Generation In the field of marketing, a lead is a potential sales contact. This can be an individual or and organization which shows an interest in the products or services provided by a business company Campaign Management We all are aware of the term campaign management. It is the whole process through which email marketing campaigns are planned, produced, distributed and reported. With some Campaign Management applications the business people or organizations are made able to create